Lean innovation labs specialises on high impact innovation. We work for a range of clients who hire us with one primary objective: to reduce innovation risk. We work together with our clients to ensure that early stage testing and validation of new potential business ideas is done right. Most of our clients often have hectic schedules, priorities and a range of other important tasks that competes for their attention. This is where we bring most value, because we can keep 100% focus on the practical innovation work over time, enabling accurate learning and rapid iterations and ultimately scaling new sources of income for our clients.


Bruno Pešec

Entrepreneurial industrial engineer who sees beyond the product and looks at the whole operational value stream. Relentless in pursuit of excellence and finding ways to get things done better.

Bruno has a master in industrial engineering and management from UNIZG, specialisation in production and quality engineering from NTNU, and has been trained by Toyota in corporate value creation and innovation.

After corporate jobs in defence and manufacturing industries, Bruno started working with startups, applying his industrial engineering and Lean knowledge. Besides work, Bruno is a passionate practitioner of martial arts.


Tore Rasmussen

Tore is an entrepreneur as well as a Lean Startup advisor. He is co-founder of Playing Lean, the successful gamified teaching tool which became the most funded Scandinavian board game on Kickstarter in 2015, (with over 85 certified facilitators all over the world), from Dubai, Russia to Europe and Latin America. Tore also based his master thesis in entrepreneurship and innovation on the learning outcome of Playing Lean. In addition to being an entrepreneur he is also a guest lecturer on Lean Startup at the Norwegian university at Ås, NMBU. Together with Bruno, Tore is also in charge of organising Lean Startup Norway, which is part of the Lean Startup circle.


Alexander Bull

Alexander Bull knows Lean innovation. Professionally he has got practical entrepreneurial experience from starting up companies in the USA, Eastern Europe, Finland and Norway. He has also been engaged as a consultant in both the private as well as the public sectors. Together with Tore Rasmussen, Alexander Bull was one of the key people behind the successful crowdfunding campaign to get Eric Ries, the autor of the book “The Lean Startup” to Norway in 2016.